In a world where SUVs are increasingly becoming a blend of luxury and off-road prowess, Mahindra Thar Roxx emerges as a bold statement of ruggedness, power, and style. The Thar Roxx is not just another variant of the beloved Mahindra Thar—it’s a personality on wheels. With custom styling, upgraded features, and a design that screams adventure, Thar Roxx caters to those who want more than just a vehicle. They want an experience.
Whether you’re a city dweller who loves weekend getaways, an off-roading enthusiast, or simply a car lover who admires bold designs, Thar Roxx has something special for you. In this detailed blog, we’ll explore everything you need to know—design, features, performance, pricing, and how it compares with other Thar models. Let’s dive deep into what makes the Thar Roxx a true beast on and off the road.
What is Thar Roxx?
The Thar Roxx is a limited-edition, stylized version of the classic Mahindra Thar. It’s an accessory kit officially offered by Mahindra that enhances the visual appeal and off-road capabilities of the standard Thar. Think of it as an OEM custom build—the best of both worlds. It retains the DNA of the original Thar but adds a layer of boldness, personalization, and functionality.
Thar Roxx Features and Styling
So, what makes Thar Roxx stand out from the crowd? Here’s a breakdown:
1. Aggressive Exterior Design
- Matte black body cladding
- Roxx badging and custom decals
- All-black alloy wheels
- Redesigned front and rear bumpers
- Roof-mounted LED light bars (in some builds)
The Thar Roxx exudes an urban military vibe. It feels more muscular and ready for war—on rough terrains, of course.
2. Interior Enhancements
- Premium black leatherette seat covers
- Floor mats with rugged textures
- Dashboard trims to match the exterior theme
- Infotainment system with improved UI (in select variants)
While the original Thar’s interior is built for utility, Thar Roxx adds a touch of comfort without losing its raw, utilitarian charm.
3. Off-Road Equipment
- Rock sliders
- Tailgate reinforcement plate
- Front windshield-mounted auxiliary lights
- Optional roof carrier
This SUV isn’t just about looking good—it’s about performing exceptionally on tough terrains. These additions make it adventure-ready from the factory.
Performance and Engine Specs
Since the Thar Roxx is based on the standard Thar, it comes with the same powerful engine options:
1. Petrol Engine
- 2.0L mStallion Turbocharged Engine
- Power: 150 bhp
- Torque: 320 Nm (AT)
2. Diesel Engine
- 2.2L mHawk Turbo Diesel
- Power: 130 bhp
- Torque: 300 Nm
Both engine options are available with 6-speed manual and automatic transmissions, offering flexibility for all kinds of drivers.
Drivetrain:
- 4×4 standard across all Roxx variants
- Manual shift-on-the-fly transfer case
So whether you’re cruising on highways or crawling up rocky hills, the Mahindra Thar Roxx ensures power is never in short supply.
Thar Roxx vs Standard Thar
| Feature | Standard Thar | Thar Roxx |
|---|---|---|
| Styling | Rugged but basic | Aggressive, customized look |
| Accessories | Optional aftermarket | Factory-fitted enhancements |
| Interior Design | Functional | Premium yet tough |
| Price | Base variant is cheaper | Pricier due to accessories |
| Off-road Features | Strong | Enhanced with add-ons |
If you’re someone who loves modifying your car, you could build your own Roxx-style Thar. But with Thar Roxx, Mahindra offers it all pre-fitted with warranty-backed accessories—making it a value-for-money proposition.
Thar Roxx Price in India
One of the most asked questions is about the Thar Roxx price. So here’s a breakdown:
Ex-Showroom Price
As of the latest update:
- The Thar Roxx kit itself costs approximately ₹1.5 – ₹2 lakhs over the standard Thar, depending on location and dealer offerings.
- When bundled with the Thar LX 4×4 variant (on which it’s usually based), the total price comes to around ₹18 – ₹19.5 lakhs (ex-showroom).
Thar Roxx On Road Price
The Thar Roxx on road price includes RTO charges, insurance, and optional accessories. Here’s a rough idea:
| City | Thar Roxx On Road Price |
|---|---|
| Delhi | ₹21.5 – ₹22.5 lakhs |
| Mumbai | ₹22 – ₹23 lakhs |
| Bangalore | ₹23 – ₹24 lakhs |
| Hyderabad | ₹21.8 – ₹22.8 lakhs |
| Chennai | ₹21.5 – ₹22.5 lakhs |
Note: Prices may vary depending on fuel type, transmission, dealer discounts, and optional add-ons.
Who Should Buy Thar Roxx?
The Mahindra Thar Roxx is not just for any SUV buyer. It’s for those who:
- Want to stand out on the road
- Need a factory-modified vehicle with warranty intact
- Love adventure and off-roading
- Crave rugged styling with everyday usability
This is the perfect SUV for young professionals, adventure junkies, and those who simply love commanding presence on the road.
Thar Roxx Car – Everyday Usability
Can the Thar Roxx car be your daily driver? The answer is yes—with a few caveats:
Pros for Daily Driving:
- Compact SUV size fits city roads
- Powerful AC and infotainment for comfort
- High ground clearance to tackle bad roads
- Unique look that turns heads
Things to Consider:
- Fuel efficiency is lower than sedans
- Parking can be a challenge in tight spaces
- Ride is a bit bouncy on city roads
If you can live with these minor quirks, you’ll enjoy every bit of daily life with this SUV.
Customization & Aftermarket Mods
Even though the Thar Roxx comes pre-loaded with style, many owners further modify their vehicles. Some common additions include:
- Snorkel kits for water wading
- Lift kits for better ground clearance
- Alloy wheels up to 18 inches
- Custom paint jobs and wrap
- Interior LED lighting kits
That said, always make sure your modifications are RTO-approved and don’t void your warranty.
Thar Roxx – Social Media & Fan Craze
From YouTube reviews to Instagram reels, the Thar Roxx is creating buzz online. Influencers are taking it to the hills of Ladakh, the sands of Rajasthan, and the forests of the Western Ghats.
Owners proudly share “Before and After” transformation shots, while off-road clubs are welcoming Roxx owners with open arms.
It’s not just a car. It’s a cult following.
Maintenance and Service
Like any Mahindra vehicle, the Thar Roxx comes with robust after-sales support:
- 2 years/1,00,000 km warranty (extendable)
- Wide service network across India
- Easy availability of spare parts
- Service cost: ₹7,000–₹10,000 annually (approx.)
The Roxx kit components are also covered under Mahindra’s accessory warranty.
Rivals and Alternatives
While Thar Roxx is unique, it faces competition from vehicles in the lifestyle SUV segment:
| Competitor | Price Range | Key Highlight |
|---|---|---|
| Force Gurkha | ₹16 – ₹17.5 lakhs | Better water wading depth |
| Maruti Jimny | ₹12 – ₹15 lakhs | Compact and light |
| Mahindra Scorpio-N | ₹15 – ₹25 lakhs | More space, highway comfort |
But none match the Thar Roxx in terms of street presence, factory-modification, and rugged appeal.
Conclusion: Is Thar Roxx Worth It?
Absolutely. If you’re a fan of the Mahindra Thar but want something that stands out without voiding your warranty or going through the hassle of aftermarket modifications, Thar Roxx is your dream ride.
With its aggressive looks, robust off-road credentials, and factory-backed enhancements, the Thar Roxx is built for those who live life on their own terms.
So whether you’re navigating mountain trails or just pulling into your office parking lot, the Thar Roxx ensures all eyes are on you.